MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as traditional television formats, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and online content providers h